Product Marketer

Position: Product Marketer

Status: Full-Time

FLSA Code: Exempt

About Us:

Verified First is a booming tech company on a mission to deliver cutting-edge technology, transforming how organizations protect their people. As a constant recipient of the "Best Places to Work" award, you can be sure we'll invest in you as both a professional and a person. We're looking for people like you — ambitious, hardworking, and fun — to join our team! 

Summary:

The Product Marketer manages all product marketing campaigns. They work closely with the Marketing team to create internal and external content and execute product launches. They are responsible for coordinating efforts between Marketing and other departments, including Engineering, Account Management, and Sales, to effectively drive client product adoption and net-new lead generation opportunities through additional product and product features. Product content created could include webinars, email, sales enablement content, videos, social media graphics/posts, and more. They also own client communication, including creating client training resources, client email communications, newsletters, etc. 

How our Product Marketer spends their time:

• Develop and project manage marketing campaigns and product launches that drive product awareness and revenue;
• Initiate and coordinate product and feature announcements to the client base;
• Create educational and training content for both internal and external audiences;
• Communicate and coordinate product campaigns with the rest of the Marketing team and outline resources needed;
• Develop and document product positioning and messaging that resonates with clients and prospects;
• Effectively brand product features and core competitor advantages;  
• Identify client and account upsell opportunities;
• Product revenue reporting and lead generation;
• Work in Pardot, building automation, managing segmentation lists, and creating database campaigns;
• Work with additional departments and team members;
• Study Verified First product offerings and benefits;
• Research and stay up-to-date on industry trends and solutions;
• Proof, edit, and review content for Verified First;
• Perform other duties as assigned.

What you bring:

• Positive attitude and willingness to continuously learn and develop marketing skills;
• Strong verbal and written communication skills, including the ability to effectively facilitate and adjust communication styles to the audience;
• Ability to maintain regular and punctual attendance;
• Encourage a direct and positive relationship between the community and the company.
• Able to thrive in a fast-paced environment;
• Able to quickly learn new software and use systems accurately;
• You are a natural problem solver and are focused on creating solutions;
• You can adapt quickly to a changing environment;
• You work well independently but understand the importance of teamwork.

Preferred Qualifications:

• High School Diploma required. Bachelor’s degree in Marketing, Business, or a related field is strongly preferred;
• 2+ years of experience in Marketing focused;
• Professional writing and editorial experience required;
• Professional design experience preferred;
• Experience with Google Suite platform and Adobe Creative Cloud is strongly preferred;
• Product marketing launch experience preferred;
• Salesforce and reporting analysis experience preferred;
• Pardot or email automation experience preferred;
• Experience with video content and production preferred.

What we bring:

• Work-life balance: Enjoy your free time with no nights or weekends, paid holidays, and paid time off starting on your first day; 
• Health: Save money on insurance with 100% employer-paid insurance premiums;
• Growth: Continue to learn with continuous education, career pathing, and ongoing training. You won’t stall here, growth is part of our success;
• Outstanding Culture: Our company outings and team-building events are crucial to building supportive teams that are crucial to our values.

What are the next steps?

Our Talent Acquisition Specialist will be reviewing resumes. If you are among one of the qualified candidates you will receive an email or a phone call to schedule an interview.

Verified First is proud to be an equal-opportunity employer. We expect all team members to have an understanding of, and commitment to diversity, equity, and inclusion.

The pay for this remote position varies based on experience, job responsibilities, and geographical location to comply with state-specific pay regulations.