Position: Paid Media Specialist

Status: Part-Time

FLSA Code: Nonexempt
 

About Us:

Verified First is a booming tech company on a mission to deliver cutting-edge technology transforming how organizations protect their people. As a constant recipient of the "Best Places to Work" award, you can be sure we'll invest in you as both a professional and a person. We're looking for people like you -- ambitious, hard-working, and fun -- to join our team! 

Summary:

The Paid Media Specialist collaborates with the Marketing team to create and oversee digital content for Verified First. In addition to enhancing digital presence across various platforms, the role involves researching, strategizing, and overseeing the digital media experience for both potential clients and existing customers. This encompasses managing pay-per-click (PPC) campaigns and generating new business.

How Our Paid Media Specialist Spends Their Time:

• Develop and implement search engine marketing (SEM) and pay-per-click strategies;
• Own and optimize digital ad campaigns;
• Strategically optimize ad copy;
• Analyze and report on campaign metrics, including clicks, impressions, and conversions;
• Analyze the company’s SEM efforts (campaign results, conversion rates, traffic, etc.) to shape and evolve future marketing strategies proactively;
• Conduct in-depth keyword research, including competitor research, to identify gaps;
• Research and stay up-to-date on online advertisement trends;
• Devise new ways of driving traffic to the company website(s); 
• Use Google Ads and other relevant digital marketing tools to drive campaign success;
• Manage and optimize Verified First’s Google Ads, Bing Ads, LinkedIn Ads, and similar accounts for lead generation; 
• Coordinate digital marketing efforts with other departments and teams;
• Perform other duties as assigned.

What You Bring:

• Positive attitude and willingness to continuously learn and develop marketing skills;
• Strong verbal and written communication skills, including the ability to effectively facilitate and adjust communication styles to the audience;
• Ability to maintain regular and punctual attendance;
• Encourage a direct and positive relationship between the community and the company;
• Able to thrive in a fast-paced environment;
• Able to quickly learn new software and use systems accurately;
• You are a natural problem solver and are focused on creating solutions;
• You can adapt quickly to a changing environment;
• You work well independently but understand the importance of teamwork.

Preferred Qualifications:

• High School Diploma required. Bachelor’s degree in Marketing, Business, or a related field is strongly preferred;
• Experience with Google Ads and campaign optimization required;
• Strong understanding of ad copywriting and optimization required;
• Experience with reporting and analytics of campaign performance required;
• Understanding of SEO and keyword research required;
• Experience with Google Analytics is strongly preferred.

What we bring:

• Work-life balance: Enjoy your free time with no nights or weekends, paid holidays, and paid time off starting on your first day; 
• Health: Save money on insurance with 100% employer-paid insurance premiums;
• Growth: Continue to learn with continuous education, career pathing, and ongoing training. You won’t stall here, growth is part of our success;
• Outstanding Culture: Our company outings and team-building events are crucial to building supportive teams that are crucial to our values.

What are the next steps?

Our Talent Acquisition Specialist will be reviewing resumes. If you are among one of the qualified candidates you will receive an email or a phone call to schedule an interview.

Verified First is proud to be an equal-opportunity employer. We expect all team members to have an understanding of, and commitment to diversity, equity, and inclusion.

The pay for this remote position varies based on experience, job responsibilities, and geographical location to comply with state-specific pay regulations.